Sign the players the market has underrated.
George DavidFootball Recruitment and Data Consultant
Football judgement and hard data reading the same shortlist, so you sign the players the market has underrated and sell them at the top of their curve.
It starts long before the shot.
Value and timing, read while a player is still underpriced.
The whole player, priced right.
Performance, physical, positional and character. One clear read, one honest valuation.
Bought low. Sold on.
Every signing built to become next window’s sale.
Analytics never replaces the scout’s eye.
Every recommendation is built where football knowledge meets the numbers, so decisions land faster, cost less and hold up when the board asks why.
Four ways we sharpen how you buy and sell.
From the first name on the longlist to the fee that lands on the balance sheet, an intelligence layer that sits on top of the way your club already works.
Scouting Intelligence
We surface the players the market has not repriced yet, across leagues most clubs never watch. The eye test and the data work the same shortlist, so the name reaches you before the bidding does.
[ 02 ]Player Analysis
Output, positional fit, physical profile and character, weighed together into one verdict on whether this player solves the problem you actually have.
[ 03 ]Transfer Strategy
Valuation, contract timing and exit planning. Buy before the price moves, develop the asset, then sell while the curve is still climbing rather than after it flattens.
[ 04 ]Proprietary Analytics Models
Models built around your style of play, your budget and your recruitment priorities. Your thresholds, your league context, never an off the shelf dashboard.
One recruitment cycle, six clear moves.
Every club runs the same loop. We make each turn of it pay, from the first scan of a market to the day a player leaves for more than he cost.
Identify
Scan global leagues for the profile the plan actually needs. Longlist by role, age curve and budget, with the eye test and the data reading the same names.
Analyse
Test the numbers behind the name. Expected goals, expected threat, ball progression and pressing intensity, then hours of video to confirm the story or kill it.
Value
Price the player honestly. Contract length, release clause, wage reality and market timing, resolved into a fee range you can defend in the room.
Recruit
Move in the window that suits you, not the seller. Evidence on the table keeps the negotiation calm and the fee where it belongs.
Develop
Protect the asset. Minutes, loan pathways and academy to first team routes, tracked so potential becomes resale value instead of a stalled contract.
Sell
Time the exit. Put the numbers that justify the price in front of buying clubs, and protect every euro of sell on value.
Proven where it counts.
Numbers from live recruitment work with professional clubs.
A recruitment map, not a wish list.
We map value onto the pitch. Every position has its own metrics, its own market and its own way of winning a game. Select a role to see the signal we scout for.
Centre forward
Nine who leads the line, finishes chances and holds the ball for runners.
What we scout for- 01Expected goals (xG)
- 02Shot quality
- 03Hold up play
- 04Aerial presence
Four dimensions. One decision.
No player is only his goals or his top speed. We read the four dimensions that decide whether he works in your system, your league and your dressing room.
Performance data
Output and on ball quality, judged against the role he plays and the level he plays it at.
Positional metrics
How closely a player matches the specific job your system needs doing.
Physical profiles
Speed, distance and repeat intensity, the athletic reality behind the highlight reel.
Personality insights
Character, professionalism and how a player handles a move, the part most models ignore.
Data does more than judge ability. It builds a player’s market.
The same numbers that flagged the signing become the case for the sale. They hold your price at the negotiating table and give the commercial story around a player something solid to stand on.
- Evidence in the roomThe case for the fee, ready before the call.
- Price protectionNumbers that hold when buyers push back.
- Commercial storyA profile the market can believe in.
- Sell on valueEvery clause and curve accounted for.
“Tala FC helped us rethink recruitment completely. Every player they flagged outperformed expectations.”
Senior football judgement, never a dashboard on its own.
I founded Tala FC so clubs without the biggest budget can recruit as if they had one, pairing a scout’s instinct with the discipline of data.
I have spent more than a decade in football recruitment and strategy, including roles at Chelsea FC and Arsenal FC, scouting across the academy, loan and first team setups and turning performance data into reports coaches could act on. Since then I have led recruitment and player trading projects for clubs across the UK, Europe and the MENA region.
I work alongside a network of former scouts, analysts and coaches, so every club gets senior football judgement, never a dashboard on its own.
Let’s find yournext signing.
Building a squad, selling your best asset, or weighing up one target. Tell us the decision in front of you and we will show you what the evidence says.
Contact us